Articles
Writing from the work we do every day.
Fundraising, donor retention, Google Ad Grants, events, recruitment and digital strategy, drawn from webinars we’ve hosted and campaigns we run for mission-driven organizations.
Digital AdvertisingYour Ticket Problem Probably Isn’t a Budget Problem
When ticket sales are slow, the instinct is to spread the budget across more platforms. Why the calendar matters more than the money, from our Fill Every Spot webinar.
Digital AdvertisingDigital Advertising 301: Which Platforms Actually Deserve Your Budget
Meta, Google, YouTube, TikTok, connected TV or ChatGPT? How public media stations can decide which platforms earn a share of a limited budget.
Digital AdvertisingDigital Advertising 201 for Public Media Stations
Once a station's digital campaigns are running, what makes them work? Campaign goals, funnels, retargeting, attribution and budget discipline.
Digital AdvertisingDigital Advertising 101 for Public Media Stations
What every public media station should have in place before spending on digital ads, from analytics setup to choosing the right platform for each goal.
Digital AdvertisingSEO and GEO for Nonprofits: How to Show Up in Google and ChatGPT
People now ask ChatGPT and Google's AI answers where to give, volunteer or get help. Here's how nonprofits can make sure those answers include them.
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