Articles
Writing from the work we do every day.
Fundraising, donor retention, Google Ad Grants, events, recruitment and digital strategy, drawn from webinars we’ve hosted and campaigns we run for mission-driven organizations.
StrategyDonor Acquisition for Nonprofits: Costs, Expectations and Long-Term Value
How donor acquisition costs work, how to judge results over time, and what needs to be in place before your organization starts looking for new donors.
StrategyHow to Choose a Fundraising Agency for Your Nonprofit
How to evaluate a fundraising agency, what to ask before you sign, and how to tell whether your nonprofit needs an agency, a consultant or neither.
StrategyHow Much Does Nonprofit Direct Mail Fundraising Cost?
What drives the cost of a nonprofit direct mail campaign, what agencies charge for, and why acquisition and renewal mailings need different budgets.
StrategyWhat Nonprofits Need to Know About Digital Marketing Right Now
How AI search is changing the way nonprofits get found, where to advertise, and what's working for donor acquisition right now.
StrategyWhen Library Funding Is Under Threat: How Library Foundations Can Respond
When public funding for libraries is cut, patrons feel it. How library foundations can build private support, tell their story and rally their community.
StrategyFive Key Traits for a Winning Newsletter
A strong newsletter keeps donors connected between appeals. Five traits the best print and digital newsletter programs share, and how to put them to work.
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