Digital Reach 360
One integrated digital program, built around your goals.
Digital Reach 360 is how we run digital: paid media, email, text, landing pages and measurement, pointed at the goal that matters most, whether that's awareness, fundraising, events or recruitment.
What is inside Digital Reach 360.
Digital Reach 360 brings four components together: Google Ad Grants, paid digital advertising, email and text messaging. Measurement and reporting are shared across all of them, and each component can also be used on its own. We work in many software environments, including the email and donation platforms you already use.
Paid media (search, social, programmatic and connected TV) builds reach with new audiences. Email and text deepen relationships with people who already know you. We plan them together.
Google Ad Grants →
Up to $10,000 a month in free Google search ads, put to work.
- Eligibility and setup
- Keyword and campaign strategy
- Compliance monitoring
- Ongoing optimization
Paid Digital Advertising →
Bought media that reaches people who don't know you yet.
- Paid search and social
- Display and online video
- Connected TV
- Retargeting and audiences
Email Marketing →
Permission-based email to people who already know you.
- Appeals and renewals
- Welcome series and automations
- Sustainer conversion
- Our email platform or yours
SMS/MMS →
Short, timely texts with a next step one tap away.
- Renewals and card recapture
- Events and giving days
- Year-end campaigns
- Local number registration
Built to convert.
Every ad, email and text needs somewhere to land. We make sure the path from click to gift is clear, consistent and easy on a phone.
- Campaign landing pages
- Home page graphics and banners that carry the campaign
- Donation form content, matched to each campaign
- Donation form and mobile optimization: we recommend changes to remove friction and can make them for you
One view of every result.
Every channel is measured the same way and reported together, so you can see how the whole program is performing.
- GA4 and conversion tracking
- Cross-channel reporting
- Audience and creative testing
- Budget and campaign optimization
By goal
Different objectives. One connected digital system.
Digital Reach 360 is built around the action an organization needs people to take. The mix of paid media, email, text, landing pages and measurement changes with the objective, but the channels are planned and optimized together.
Results
$2.41 returned for every $1 invested
Major public media organization · Integrated Digital FundraisingA year-round program across Google and Meta, including the organization's Google Ad Grant, ran fundraising alongside membership, mission and audience-building campaigns.
Read the case study →In their words
What clients say about Digital Reach 360.
“Switching to CBA and implementing DR360 has made a real difference for us. The results keep improving, and the partnership feels effortless.”
“The CBA team has helped us tap into new channels with their innovative Digital Reach 360 program, and has optimized and advanced our content to both reach new audiences and deepen our engagement with our existing supporters.”
“Working with CBA gave us a clear, adaptable strategy for recruitment—and provided access to digital tools we do not have in-house. Their ability to pivot budget and tactics in real time helped us reach critical application goals across the country.”
See what a connected digital program can do.
Tell us your objective, and we'll show you which channels to combine and how we'd measure success.