Data & Analytics
Data that shows what to do next.
We help you understand your supporters, measure every channel the same way and turn the findings into a clear plan.
Experts behind the numbers.
Our data and analytics work is overseen by industry experts with decades of experience in nonprofit direct response. They know which numbers matter, how to read them and how to turn them into a better program.
Much of the work happens in-house. For modeling, screening and file enhancement, we also bring in specialist data partners when they are the best fit for the question.
What we do with your data.
From building the right audiences to measuring what each campaign produced, data runs through every part of the work.
Audience segmentation
Supporters grouped by giving history, recency and engagement, so each group gets the right message and ask.
Prospect modeling
Models that identify the prospects most likely to respond, so your acquisition budget goes further.
Wealth screening
Identifying supporters with the capacity to give more, for upgrade, mid-level and major gift programs.
Data hygiene and enhancement
Address and email validation, deduplication and appends that keep your file accurate, current and reachable.
Measurement and GA4
GA4 setup, conversion tracking and consistent campaign tagging, so every channel is measured the same way.
Cross-channel reporting
Mail, email, text and paid media reported side by side, so you see the whole program at once.
Free checklist
Is your tracking set up right?
Check your GA4 setup against the basics that reliable reporting depends on, and get a rating in a few minutes.
Proprietary reporting
Reporting that reveals the trends.
Our reporting goes deep into the data to reveal the trends that shape a program, and those trends guide the strategy we recommend.
Beyond the campaign summary
We look past a single campaign's response and revenue to the supporter behavior behind the results.
Trends over time
Long-term views of how your file, your supporters and your channels change from year to year.
Guidance for strategy
Findings turned into clear recommendations on audience, creative, timing and budget for the year ahead.
“When I say, ‘Your report is showing that something is working, so let’s put more money there,’ you say, ‘We already did.’”
Every finding feeds the plan.
What we learn goes straight back into the audiences, creative and budgets for the next campaign, across every channel we run.
Turn your data into decisions.
Tell us what you want to understand, and we'll show you how to measure it and what to do with the findings.