Smart, Omnichannel Fundraising with CBA
In 1976, Carl Bloom founded CBA to help nonprofits elevate their missions and raise funds. Initially focusing on direct mail, CBA expanded to develop marketing programs for various organizations, including public media and museums. Over decades, we became experts in integrated marketing, combining offline and digital channels.
Today, CBA provides tailored direct marketing strategies, blending traditional methods with modern approaches. We understand donor and consumer motivations and create effective strategies to achieve your goals.
Online
We blend Facebook ads, Google Ad Grants, Google Search and Video ads, YouTube ads, and more to drive the right traffic to your website. The result – greater response and revenue.
Our coordinated, mobile-friendly email campaigns reach your audiences with effective messaging, providing them an easy way to make a transaction.
Direct Mail
With over 40 years of experience providing effective direct mail solutions, we are known as true industry experts – knowledge and experience you can trust.
Creative
Our creative – direct mail, email & online – is specifically tailored for you. We produce copy and design that moves your audience to act.
Production
Efficiency, accuracy and timeliness – what it takes to produce such large volume for a wide range of organizations. CBA gets the job done right and on time.
Insight
Our research, analysis and reporting provides a wealth of information and guidance. Together, we’ll map a course to growth and success.
Who We Help
Since 1976, CBA has helped over 100 organizations – both nonprofits and for-profits – effectively reach and generate support from their donors and consumers. Our diverse set of clients benefits from our expertise in both digital and offline direct marketing campaigns. They count on us to help them thrive … and we deliver.
Blog Posts
How to Choose a Fundraising Agency for Your Nonprofit
Choosing a nonprofit fundraising agency can feel a little like hiring several people at once. You need strategic thinking, creative judgment, data expertise, project management, and the ability to launch a campaign correctly and on time. A beautiful presentation is...
How Much Does Nonprofit Direct Mail Fundraising Cost?
It's the question nearly every nonprofit asks first: how much does a direct mail fundraising campaign cost? The honest answer is that nonprofit direct mail costs depend on three things: what you mail, whom you mail, and what you want the campaign to accomplish. That...
Your Ticket Problem Probably Isn’t a Budget Problem
Insights from Fill Every Spot, Every Event: Digital Strategy for Nonprofits That Sell Tickets, Admissions & Memberships Webinar, presented September 10, 2026. Watch the full webinar above, or read on for the key takeaways.You have an event on the calendar. You have a...
20 Ways to Put a Google Ad Grant to Work
A Google Ad Grant provides up to $10,000 a month in free Google Search advertising for eligible nonprofits, but the account only pays off if it's pointed at something specific. Too many organizations either let the grant sit half-used or run one generic "support our...
20 Ways a Google Ad Grant Account Gets Shut Down (And How to Catch Them Before Google Does)
A Google Ad Grant is one of the best deals in nonprofit marketing: up to $10,000 a month in free search advertising, indefinitely, as long as the account stays in good standing. That last part is where things can get tricky. Google enforces Ad Grants policy...
Digital Advertising 301: Which Platforms Actually Deserve Your Budget
Insights from CBA Digital Advertising 301-Advanced Webinar, presented June 25, 2026. Watch the full webinar above, or read on for the key takeaways.There are more places to run a digital ad than ever — Meta, Google, YouTube, TikTok, Connected TV, programmatic, and now...
Digital Advertising 201 for Public Media Stations
Insights from CBA Digital Advertising 201-In Practice Webinar, presented June 18, 2026. Watch the full webinar above, or read on for the key takeaways.Digital Advertising 201: What Separates a Program That Works from One That Doesn't If your station is already running...
From Visitors to Members to Donors: How 3 Iconic Green Spaces Grow Fundraising
A botanical garden that grew from 10,000 to 30,000 members in five years. A sculpture park rethinking what “membership” even means. A 526-acre park in Brooklyn where a neighborhood ball association raised six figures to fix a playing field. We recently sat down with...
Digital Advertising 101 for Public Media Stations
Insights from CBA Digital Advertising 101-Foundations Webinar, presented June 11, 2026. Watch the full webinar above, or read on for the key takeaways.Digital Advertising 101: What Every Public Media Station Needs to Know Before Spending a Dollar Is your station...
The DAF Opportunity: How Nonprofits Can Capture More Donor-Advised Fund Gifts
Insights from CBA's Coffee Chat Webinar, The DAF Opportunity: How Nonprofits Can Capture More Donor-Advised Fund Gifts. Watch the full webinar below, or read on for the key takeaways. There's $326 billion sitting in donor-advised funds, already committed to nonprofits...
Stop Guessing: When to Fix, or Replace, Your Fundraising Tech
Insights from CBA's Coffee Chat Webinar, Stop Guessing: When to Fix or Replace Your Fundraising Tech. Watch the full webinar below, or read on for the key takeaways. Is your CRM working for you, or against you? It's a deceptively simple question, and one that anchored...
What Nonprofits Need to Know About Digital Marketing Right Now
Insights from CBA's Coffee Chat Webinar on Digital Forecasting for 2026 & Beyond. Watch the full webinar below, or read on for the key takeaways. The digital landscape is shifting fast, and nonprofits are feeling it. At our most recent CBA Coffee Chat, our digital...
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