Leading the way in direct marketing
Founded in 1976, Carl Bloom Associates is a full-service direct marketing agency. Our mission is to help organizations build their base of donors and consumers by conducting practical research and developing sound strategies and creative approaches to seamlessly integrate traditional direct mail techniques with the latest cutting-edge digital media. We work to understand what makes your organization unique and what motivates your audience, and then utilize the strategies that work best for them. This, above all, informs our work and leads to success.
Original article published on Current. A recent survey of public media members found a clear marker that defines their giving habits and perceptions of public media’s value. The age of 58 — and whether a member is older or younger — is the generational divide between...read more
As fundraisers, it’s all too common to put a lot of resources into acquiring new donors. While new donor acquisition is vital to the growth of an organization, how you treat those donors once you have them has an impact on keeping fundraising income steady and on the...read more
Even though Facebook is going through a tough adolescence, it’s still the largest social media site on the planet. With 1.5 billion users and 22 billion ad clicks per year, it’s a great place to find your donors and target prospects. Whether you’re thinking of...read more
What We Do
CBA knows that certain fundamental strategies allow for the most effective donor response and customer action – but we also know that every client is different, and there is no “one size fits all.” That’s why we utilize a diversified approach based on in-depth research and best practices, but customized for each organization’s brand, goals and unique audience.
We blend social media, CRM IP Targeting, Retargeting and more to drive the right traffic to your website. The result – greater response and revenue.
Our coordinated, mobile-friendly email campaigns reach your audiences with effective messaging, providing them an easy way to make a transaction.
With over 40 years of experience providing effective direct mail solutions, we are known as true industry experts – knowledge and experience you can trust.
Our creative – direct mail, email & online – is specifically tailored for you. We produce copy and design that moves your audience to act.
Efficiency, accuracy and timeliness – what it takes to produce such large volume for a wide range of organizations. CBA gets the job done right and on time.
Our research, analysis and reporting provides a wealth of information and guidance. Together, we’ll map a course to growth and success.
Who We Help
Since 1976, CBA has helped over 100 organizations – both nonprofits and for-profits – effectively reach and generate support from their donors and consumers. Our diverse set of clients benefits from our expertise in both digital and offline direct marketing campaigns. They count on us to help them thrive … and we deliver.
Any questions? Go ahead, ask us.