by Cassie Coccaro | Jul 27, 2020
Imagine that Google came to you and said, “Hey, want $10,000/month in free advertising on the web?” Interested? What if they said that you could spend the $10,000 any way you want – promoting programs, news, fundraising campaigns, and more – and keep all...
by Christina McPhillips | Sep 23, 2019
Four critical steps your organization can take now to fare better during change It’s the word of the moment—recession. Recessions are a normal part of the economy, and while we can’t predict whether a recession will hit in one year or five years, it’s best to...
by Christina McPhillips | May 28, 2019
Original article published on Current. A recent survey of public media members found a clear marker that defines their giving habits and perceptions of public media’s value. The age of 58 — and whether a member is older or younger — is the generational divide between...
by Cassie Coccaro | Dec 21, 2018
As fundraisers, it’s all too common to put a lot of resources into acquiring new donors. While new donor acquisition is vital to the growth of an organization, how you treat those donors once you have them has an impact on keeping fundraising income steady and on the...
by Christina McPhillips | Nov 25, 2018
Even though Facebook is going through a tough adolescence, it’s still the largest social media site on the planet. With 1.5 billion users and 22 billion ad clicks per year, it’s a great place to find your donors and target prospects. Whether you’re thinking of...
