In 2025, search engines aren’t the only way people discover causes. Tools like ChatGPT, Alexa, and Google Assistant are now shaping how donors, volunteers, and supporters find nonprofits, often without visiting a search engine. If your organization isn’t showing up in...
A Moment That Calls for Leadership Federal funding for NPR, PBS, and public media stations is once again at risk. As early as April 28, the current administration may propose a rescission plan that would reverse funds already approved by Congress. If that happens,...
Nonprofits love to talk about growth. New donors. Bigger campaigns. Breaking records. After all, ask any experienced fundraiser what really drives lasting success, and they’ll tell you the same thing: Retention is everything. Without loyal donors, even the best...
Nonprofits Are Missing Out on Free Marketing—Are You One of Them? Every dollar counts for nonprofits, yet many fail to fully utilize one of the most valuable free resources available: Google Ad Grants. Google provides eligible nonprofits with up to $10,000 per month...
“History never repeats itself, but it does often rhyme.” – Mark Twain What’s happening right now in cities, towns, and state capitals around America, which can be described as “astroturf” campaigns of outrage over books and ideas by often uninformed people, have...
When a new year begins – it’s tempting to leave last year completely behind. But we must remember those who gave in the previous year with loud and proud gratitude for donors who contributed in the last few months. If, like many of the organizations CBA works...
Think it’s too late to do any year-end fundraising – or to bolster the plans you already have? Think again. The final week of December cannot be underestimated or overlooked as a time for impactful year-end giving. In fact, many nonprofits report that more than 10% of...
Giving Tuesday falls on December 1 this year. Yes, it’s soon, and if you haven’t ironed out your strategy yet, you’re not alone. The good news is that it’s not too late! There’s still plenty of time to prepare for a successful day of giving. Here are five things you...
Q: What’s one highly effective way to cultivate donors and boost your annual fundraising efforts? A: Monthly or quarterly newsletters and e-newsletters sent to donors and prospects! Newsletters are excellent for donor engagement. A well-written (and cleanly...
Four critical steps your organization can take now to fare better during change It’s the word of the moment—recession. Recessions are a normal part of the economy, and while we can’t predict whether a recession will hit in one year or five years, it’s best to...
