“History never repeats itself, but it does often rhyme.” – Mark Twain What’s happening right now in cities, towns, and state capitals around America, which can be described as “astroturf” campaigns of outrage over books and ideas by often uninformed people, have...
When a new year begins – it’s tempting to leave last year completely behind. But we must remember those who gave in the previous year with loud and proud gratitude for donors who contributed in the last few months. If, like many of the organizations CBA works...
Think it’s too late to do any year-end fundraising – or to bolster the plans you already have? Think again. The final week of December cannot be underestimated or overlooked as a time for impactful year-end giving. In fact, many nonprofits report that more than 10% of...
Giving Tuesday falls on December 1 this year. Yes, it’s soon, and if you haven’t ironed out your strategy yet, you’re not alone. The good news is that it’s not too late! There’s still plenty of time to prepare for a successful day of giving. Here are five things you...
Q: What’s one highly effective way to cultivate donors and boost your annual fundraising efforts? A: Monthly or quarterly newsletters and e-newsletters sent to donors and prospects! Newsletters are excellent for donor engagement. A well-written (and cleanly...
Imagine that Google came to you and said, “Hey, want $10,000/month in free advertising on the web?” Interested? What if they said that you could spend the $10,000 any way you want – promoting programs, news, fundraising campaigns, and more – and keep all...
Four critical steps your organization can take now to fare better during change It’s the word of the moment—recession. Recessions are a normal part of the economy, and while we can’t predict whether a recession will hit in one year or five years, it’s best to...
Original article published on Current. A recent survey of public media members found a clear marker that defines their giving habits and perceptions of public media’s value. The age of 58 — and whether a member is older or younger — is the generational divide between...
As fundraisers, it’s all too common to put a lot of resources into acquiring new donors. While new donor acquisition is vital to the growth of an organization, how you treat those donors once you have them has an impact on keeping fundraising income steady and on the...
Even though Facebook is going through a tough adolescence, it’s still the largest social media site on the planet. With 1.5 billion users and 22 billion ad clicks per year, it’s a great place to find your donors and target prospects. Whether you’re thinking of...
