5 Things to Do Now for a Successful Giving Tuesday

5 Things to Do Now for a Successful Giving Tuesday

Giving Tuesday falls on December 1 this year. Yes, it’s soon, and if you haven’t ironed out your strategy yet, you’re not alone. The good news is that it’s not too late! There’s still plenty of time to prepare for a successful day of giving. Here are five things you...
Five Key Traits for a Winning Newsletter

Five Key Traits for a Winning Newsletter

Q: What’s one highly effective way to cultivate donors and boost your annual fundraising efforts? A: Monthly or quarterly newsletters and e-newsletters sent to donors and prospects! Newsletters are excellent for donor engagement. A well-written (and cleanly...
How to Recession-Proof Your Nonprofit

How to Recession-Proof Your Nonprofit

Four critical steps your organization can take now to fare better during change   It’s the word of the moment—recession. Recessions are a normal part of the economy, and while we can’t predict whether a recession will hit in one year or five years, it’s best to...
Five Ways to Boost Donor Retention

Five Ways to Boost Donor Retention

As fundraisers, it’s all too common to put a lot of resources into acquiring new donors. While new donor acquisition is vital to the growth of an organization, how you treat those donors once you have them has an impact on keeping fundraising income steady and on the...
Testing and Acquiring Donors With Facebook

Testing and Acquiring Donors With Facebook

Even though Facebook is going through a tough adolescence, it’s still the largest social media site on the planet. With 1.5 billion users and 22 billion ad clicks per year, it’s a great place to find your donors and target prospects. Whether you’re thinking of...