by Christina McPhillips | May 28, 2019
Original article published on Current. A recent survey of public media members found a clear marker that defines their giving habits and perceptions of public media’s value. The age of 58 — and whether a member is older or younger — is the generational divide between...
by Cassie Coccaro | Dec 21, 2018
As fundraisers, it’s all too common to put a lot of resources into acquiring new donors. While new donor acquisition is vital to the growth of an organization, how you treat those donors once you have them has an impact on keeping fundraising income steady and on the...
by Christina McPhillips | Nov 25, 2018
Even though Facebook is going through a tough adolescence, it’s still the largest social media site on the planet. With 1.5 billion users and 22 billion ad clicks per year, it’s a great place to find your donors and target prospects. Whether you’re thinking of...
