Google Ad Grants
Put your Google Ad Grant to work.
Eligible nonprofits can receive up to $10,000 a month in Google search ads. CBA sets up and manages Ad Grants accounts so that budget reaches people searching for what you do.
What we manage.
An Ad Grant is only valuable when it is used well. We handle the setup, strategy and ongoing management that keep the account active and pointed at your goals.
Eligibility and setup
Enrollment through Google for Nonprofits, account structure and conversion tracking, set up correctly from the start.
Keyword and campaign strategy
Campaigns built around what you need people to do: give, join, register, volunteer or use your programs.
Ad copy and landing pages
Ads written for the searches that matter to your mission, pointed at pages built to convert.
Compliance
Ongoing attention to Google's program requirements, so the account stays active and in good standing.
Optimization
Regular review of keywords, ads, bids and pages, so the grant is spent where it performs best.
Reporting
Results reported alongside your other channels, measured by the actions the campaigns produce.
Free checklist
How is your account doing?
Check your account against Google's current requirements in a few minutes and get a rating. Then, if you'd like, schedule a call to go over the results with our team.
A grant brought back from near zero.
A national nonprofit’s Google Ad Grant fell to almost nothing when a phone number failed Google’s advertiser verification. We found the cause, removed it from every ad and rebuilt the campaigns. Over the next three months, the account drew 22% more clicks a day than before the problem.
Part of Digital Reach 360.
Ad Grants works alongside paid digital advertising, email and text messaging in Digital Reach 360, with shared measurement across every channel.
Want a second look at your account?
Schedule a 30-minute call. Bring your checklist results or just your questions.