Creative Services
Creative built to move people to act.
CBA's writers and designers bring decades of experience creating everything from postcards and full direct-mail packages to email campaigns, digital ads and video for mission-driven organizations.
A creative team that knows direct response.
Our writers and designers bring decades of experience writing and designing for nonprofits. They know how to tell a mission's story, and they know what makes someone open the envelope, click the email or stop scrolling long enough to give.
Because they work alongside the people planning and running each channel, the work is built for the audience, the medium and the goal from the start, and it improves with every test.
Every medium, every format.
We create across the channels a program uses, at whatever scale the campaign calls for.
Direct mail
Postcards and self-mailers to full packages with letters, reply devices, inserts and outer envelopes designed to get opened.
From a single, well-crafted appeal to multi-message campaigns that build a story and a sense of urgency.
Digital advertising
Ad concepts and variations built for testing and sized for every placement, plus video for social, YouTube and connected TV.
Landing pages
Donation, registration and sign-up pages, plus home page graphics, that carry the campaign through to the moment someone acts.
Campaign materials
Event, membership and recruitment materials that keep the look and message consistent wherever supporters meet the campaign.
Art direction and production art
Concept, photography and illustration direction, with final files prepared correctly for print, email and every digital platform.
Creative, on its own.
Some projects stand on their own. We also take on copywriting, design, illustration and identity work as stand-alone projects.
Copywriting
Writing for your own projects, from a single appeal or web page to a full set of materials.
Graphic design
Layout and design for printed and digital materials, delivered ready for your team or your printer.
Illustration
Custom illustration that gives a campaign, publication or program a look of its own.
Logo and identity development
Logos and visual identities for organizations, programs, campaigns and events, with guidance on using them.
Who we create for
A wide range of missions.
We have developed creative for organizations across the nonprofit world, each with its own voice, audience and reason to give. That breadth means we bring ideas that have worked elsewhere, adapted to your mission.
Creative that improves with every test.
Creative is part of everything we deliver, from appeal packages and emails to digital ads and texts. We measure how each version performs, and what we learn shapes the next round.
Let's create work that moves people.
Tell us about the project, whether it's part of a campaign or stands on its own.