About
A direct-response agency for mission-driven organizations.
Family-owned since 1976, we help nonprofit and mission-driven organizations overcome challenges to meet or exceed their goals.
Founded as Bloom & Gelb, and celebrating 50 years of mission-driven work in 2026.
Read our story →Strategy, account management, creative, digital, data, production and operations.
Meet the team →A distributed team across New York, Connecticut, New Jersey, Georgia, Florida and Texas.
Where we work →What kind of company we are today.
We are a direct-response agency: we plan campaigns around the action an organization needs people to take, execute them through direct mail, email, digital advertising, and text, and track what happens. Our work is grounded in clear objectives, coordinated channels, and measurable results.
Our team's average tenure is more than 12 years, and more than half have been with CBA for a decade or longer. Clients work with the same experienced people year after year, and the people who help shape an account are often the ones still guiding it.
The capabilities page shows how the work comes together, and our work shows what it has produced.
Contributing to the field.
Our first client, in 1976, was The New York Public Library, and we have supported the wider library community ever since. With the Seattle Public Library Foundation, we launched Library Giving Day in 2019, and the libraries that shared their results have since reported more than $13.1 million raised. We also co-founded the International Public Library Fundraising Conference.
In public media, we have collaborated with PBS as well as with individual stations, including a test with five stations of whether fans of a popular PBS drama could become members and donors of their local station.
Our Digital Advertising 101, 201 and 301 webinar series was built for station fundraising and marketing professionals.
In 2022 we hosted the Blueprint for Successful Affiliate Fundraising, a day of webinars for fundraising professionals at Habitat for Humanity affiliates, with speakers from CBA and across the field.
We share what we learn through regular webinars and Coffee Chats. Watch the recordings.
Get to know us.
We'd welcome the chance to hear about your organization and share how we can help.