Email Marketing
Email that raises money and keeps supporters close.
CBA plans, writes, deploys and measures email programs, from welcome series and renewals to year-end campaigns, coordinated with mail, text and paid media and measured by what they raise.
The campaigns we run.
Every email program is built around the supporter's relationship with your organization, from the first welcome message through renewal, monthly giving and year-end.
Welcome series
A planned sequence for new donors, members and subscribers that introduces the mission and sets up the second gift.
Additional gift appeals
Asks to current supporters for an additional gift, tied to a specific need, match or moment.
Renewals
Membership and annual-giving renewal reminders timed to the anniversary date and coordinated with the mail series.
Sustainer conversion
Campaigns that invite one-time donors to become monthly givers, sent to the supporters most likely to say yes.
Lapsed donor reactivation
Messages to supporters who have stopped giving, written to rebuild the connection and bring them back.
Seasonal messaging
Spring, summer and holiday campaigns built around the moments that matter to your organization and your supporters.
Year-end and Giving Tuesday
Coordinated sequences through the busiest giving weeks of the year, planned alongside mail and digital ads.
Newsletters
Regular updates that report on impact, share stories from your work and keep supporters connected between asks.
Automations
Triggered journeys for gifts, sign-ups, event registrations and anniversaries that run on their own once they are built.
Deployment and data
Getting to the inbox, and to the right person.
Good email depends on the details most people never see. We handle the technical setup, data work and send management so your messages are delivered and relevant, in our email platform or yours.
Deployment
Build, testing, scheduling and send management, with proofs checked across devices and inboxes before anything goes out.
Domain authentication
SPF, DKIM and DMARC set up correctly so your email is trusted by inbox providers and reaches the inbox.
Data validation
List cleaning and address validation before every send, to protect deliverability and the sender reputation you have built.
Data segmentation
Audiences built from giving history, recency, interests and engagement, so each supporter gets the message meant for them.
Email append
Matching email addresses to donor records that lack one, so your email program reaches more of your file.
Your platform or ours
Your program run in our agency email platform, built for nonprofit email, or in the platform you already use.
Measured by what it raises.
We track email from send to gift and report it alongside your other channels, so decisions about audience, message and timing are based on results.
Reporting
Clear reporting on delivery, engagement, gifts and revenue, with a view of what to do next.
Conversion tracking
Tracking from the email through the landing page to the completed gift, registration or sign-up.
Attribution
Understanding what email contributed alongside mail, text and paid media, with every channel viewed together.
Google Analytics
GA4 set up with consistent campaign tagging, so email traffic and conversions show up correctly in your analytics.
Planned with your other channels.
Email is planned alongside direct mail, text messaging and paid media through Digital Reach 360, so audience, message and timing line up across channels.
Make every email count.
Tell us about your list and your goals, and we'll show you how email can work harder alongside your other channels.