Videos & Webinars
Watch the sessions.
Recorded webinars, Coffee Chats and our Digital Advertising series. Short on time? Most sessions have an article with the key points.
Fill Every Spot, Every Event: Digital Strategy for Nonprofits That Sell Tickets
Luis and Chad build a sample event campaign live, from pre-sale through the final push, covering targeting, creative, contact lists and what a $5,000 budget can do.
Digital Advertising 301: Advanced
Which platforms deserve your budget: Meta, Google, TikTok, connected TV and ChatGPT ads, plus daily spend, targeting and what makes creative work, with a live budget build.
Digital Advertising 201: In Practice
For public media stations already running ads: choosing conversion events, building audience funnels, retargeting, reading attribution and judging sustainer campaigns by their lifetime value.
From Visitors to Members to Donors: How 3 Iconic Green Spaces Grow Their Fundraising
Fundraisers from Filoli, Frederik Meijer Gardens and Prospect Park Alliance share how they turn visitors into members and members into donors, and what they've learned about retention.
Digital Advertising 101: Foundations
The essentials for public media stations starting digital ads: what to set up first, GA4, organic versus paid, choosing platforms and what to expect in year one.
The DAF Opportunity: How Nonprofits Can Capture More Donor-Advised Fund Gifts
Briel Steinberg of Chariot explains donor-advised funds, why DAF gifts tend to be larger, and how to make DAF giving easy for your donors.
Digital Forecasting for 2026 and Beyond
Luis, Chad and Christina on the trends shaping nonprofit digital marketing: AI search, your own donor list, platform choices, AI ad tools and emerging channels.
Spotlight on Sustainers: How to Grow and Keep Monthly Donors
Erica Waasdorp of A Direct Solution shares how to grow a monthly giving program: telling a compelling story, converting one-time donors and removing friction on donation forms.
The Mid-Level Moment: Identify, Engage and Grow Mid-Level Donors
A practical approach for small development teams: defining mid-level donors, finding them in your existing data and deciding who to reach first, without adding new tools.
Stop Guessing When to Fix or Replace Your Fundraising Tech
Charity Jovanovic and Jena Blaustein of Barker & Scott on telling whether your fundraising tech needs a tune-up or a replacement, and how to avoid costly missteps.
They Call Her the Obama Twitter Guru: An Interview with Kat Murphy Toms
Kat Murphy Toms helped pioneer Twitter fundraising on the 2008 Obama campaign and shape Giving Tuesday into a global day of giving. A Q&A on her career.
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