Resources
Practical resources for nonprofit marketers.
Articles, webinars, videos and checklists drawn from the work CBA does every day in fundraising, audience development, recruitment and multichannel marketing.
Checklists
Free checklists built from the checks we run for clients, each with a rating of how far along you are.
Google Ad Grants compliance checklist
The requirements that keep an Ad Grants account active and in good standing, with a rating from At risk to Well managed.
Open the checklistGoogle Analytics (GA4) setup checklist
What to have in place in GA4 to see where visitors come from and what they do, with a rating of how far along you are.
Open the checklistArticles
Practical guidance drawn from the campaigns we run every day.
StrategyDonor Acquisition for Nonprofits: Costs, Expectations and Long-Term Value
How donor acquisition costs work, how to judge results over time, and what needs to be in place before your organization starts looking for new donors.
StrategyHow to Choose a Fundraising Agency for Your Nonprofit
How to evaluate a fundraising agency, what to ask before you sign, and how to tell whether your nonprofit needs an agency, a consultant or neither.
StrategyHow Much Does Nonprofit Direct Mail Fundraising Cost?
What drives the cost of a nonprofit direct mail campaign, what agencies charge for, and why acquisition and renewal mailings need different budgets.
Webinars & Videos
Recorded webinars and Coffee Chats with the CBA team and the people we work with.
Fill Every Spot, Every Event: Digital Strategy for Nonprofits That Sell Tickets
Luis and Chad build a sample event campaign live, from pre-sale through the final push, covering targeting, creative, contact lists and what a $5,000 budget can do.
Read the takeaways