Paid Digital Advertising
Paid media that reaches the right people.
CBA plans, buys and optimizes paid advertising across search, social, programmatic display, online video and connected TV, measured by the actions that matter to your mission.
The channels we run.
We use the channels your audience actually uses, in the mix your goal and budget call for.
Paid search
Ads that appear when people search for your cause, your programs or your events.
Paid social
Meta, TikTok, Snapchat and other platforms, reaching people by interest, location and lookalike audiences.
Programmatic display
Banner and native ads placed across websites your audience already visits.
YouTube and online video
Video that tells your story to people who have not heard it yet.
Connected TV
Streaming television ads, with the targeting and measurement of digital.
Retargeting and audience targeting
Staying in front of people who visited your site, and reaching the households on your own supporter lists.
How we run it
Planned, tested and measured.
Paid media works best when the plan, the creative and the measurement are built together.
Planning and buying
Channel mix, audiences, budget and flighting, planned around the action you need people to take and adjusted as results come in.
Creative built for testing
Multiple ad concepts and variations, sized for every placement and platform, so each round of testing shows what works best.
Measurement
Conversion tracking set up before launch, regular optimization of audiences, creative and budget, and reporting alongside your other channels.
Landing pages and forms
Campaign landing pages, home page graphics and donation form content, plus advice and hands-on help to make giving quicker on any device.
Part of Digital Reach 360.
Paid media creates reach. In Digital Reach 360 it works with Google Ad Grants, email and text messaging, with creative built for testing and shared measurement across every channel.
Get more from every ad dollar.
Tell us who you need to reach, and we'll recommend the platforms and budget that fit your goals.