SMS/MMS
Short, timely texts with a next step one tap away.
CBA runs SMS and MMS campaigns, from renewals and credit card recapture to events, giving days and year-end, with images and short video where they add to the message. Every campaign is coordinated with your other channels and tracked to results.
The campaigns we run.
Text works best when the message is short, the timing is right and the next step is one tap away. These are the campaigns where it most often earns its place, and a text can carry any message your organization needs to send, from a program update to a thank-you.
Renewals
Short, timely reminders that bring members and donors back to renew, coordinated with the mail and email series.
Credit card recapture
Messages to monthly donors whose cards have expired or declined, with a direct link to update their payment details.
Seasonal campaigns
Texts built around the moments that matter to your organization and your supporters throughout the year.
Events
Invitations, registration reminders and day-of updates that help fill seats and bring people through the door.
Giving days
Countdown, progress and last-call messages that build urgency on Giving Tuesday and other giving days.
Year-end
A small number of well-timed texts in the final days of the year, when a direct message can make the difference.
Setup and measurement
Delivered reliably. Tracked to results.
We handle the carrier registration and consent rules that keep messages delivered, and the tracking that shows what each campaign produced.
Number registration
Local numbers registered with the carriers, so messages come from a recognizable number and are delivered reliably.
Consent and opt-outs
Texts only to supporters who opted in, opt-outs honored right away, and sends timed for reasonable hours.
Reporting
Delivery, clicks, replies, opt-outs, gifts and revenue for every campaign, reported alongside your other channels.
Conversion tracking
Personalized, trackable links that follow each message through to the completed gift, renewal or registration.
Planned with your other channels.
Text is planned alongside email, direct mail and paid media through Digital Reach 360, so each message reinforces the others.
Put text messaging to work.
Tell us about your audience and calendar, and we'll show you where texting can make the biggest difference.