Articles
Writing from the work we do every day.
Fundraising, donor retention, Google Ad Grants, events, recruitment and digital strategy, drawn from webinars we’ve hosted and campaigns we run for mission-driven organizations.
Google Ad Grants20 Ways to Put a Google Ad Grant to Work
A Google Ad Grant pays off when it's pointed at something specific. Here are 20 ways to use it, from year-end giving to volunteer, event and program recruitment.
Google Ad Grants20 Ways a Google Ad Grant Account Gets Shut Down
Twenty common reasons Google Ad Grant accounts get suspended or restricted, checked against Google's current requirements, so you can catch them first.
Want to talk through an idea from these articles?
Tell us which idea caught your eye and what you're working on. We'll help you put it to work.