KNPB Uses CBA’s Lapsed Auto Reinstatement Package for a Significant Boost in Response
When KNPB came to Carl Bloom Associates (CBA) for help, their 2013 lapsed results had slipped from 2.11% to 1.77% in 2014 – a 16.11% drop! They needed a way to reinstate more lapsed donors. CBA recommended the tried-and-true Auto Reinstatement lapsed package, which has been winning tests for nearly a quarter century. Now after two years, KNPB is thrilled with the results.
Results
March 2015
(CBA Auto Reinstatement)
3.61%
response
103.95%
increase over 2014
March 2016
(CBA Auto Reinstatement)
3.97%
response
9.97%
increase over 2015
Other Takeaways
CBA’s March 2016 Auto Reinstatement netted $10,600 and reinstated 239 donors.
Want to learn how CBA can help reinstate your organization’s lapsed members?