A Google Ad Grant provides up to $10,000 a month in free Google Search advertising for eligible nonprofits, but the account only pays off if it’s pointed at something specific. Too many organizations either let the grant sit half-used or run one generic...
A Google Ad Grant is one of the best deals in nonprofit marketing: up to $10,000 a month in free search advertising, indefinitely, as long as the account stays in good standing. That last part is where things can get tricky. Google enforces Ad Grants policy...
A full-funnel digital campaign introduced a new generation to a year of service — and delivered applications far beyond target and under budget! Here’s what any organization that recruits at scale can learn from it. Every year, City Year takes on a quietly...
Insights from CBA Digital Advertising 301-Advanced Webinar, presented June 25, 2026. Watch the full webinar above, or read on for the key takeaways. There are more places to run a digital ad than ever — Meta, Google, YouTube, TikTok, Connected TV, programmatic, and...
Insights from CBA Digital Advertising 201-In Practice Webinar, presented June 18, 2026. Watch the full webinar above, or read on for the key takeaways. Digital Advertising 201: What Separates a Program That Works from One That Doesn’t If your station is already...
