Every year, nonprofit teams hit a moment when the calendar feels like it’s closing faster than their campaign plan can keep up. Maybe you’ve been deep in events, stewarding major donors, ramping up Giving Tuesday… and suddenly it’s December and the question hits: “Is...
Giving Tuesday is one of the most important giving days of the year, and it’s coming fast. A little thoughtful planning can make the difference between getting lost in the noise and running a campaign that energizes your supporters, raises meaningful funds, and sets...
In 2025, search engines aren’t the only way people discover causes. Tools like ChatGPT, Alexa, and Google Assistant are now shaping how donors, volunteers, and supporters find nonprofits, often without visiting a search engine. If your organization isn’t showing up in...
A Moment That Calls for Leadership Federal funding for NPR, PBS, and public media stations is once again at risk. As early as April 28, the current administration may propose a rescission plan that would reverse funds already approved by Congress. If that happens,...
Nonprofits love to talk about growth. New donors. Bigger campaigns. Breaking records. After all, ask any experienced fundraiser what really drives lasting success, and they’ll tell you the same thing: Retention is everything. Without loyal donors, even the best...
Nonprofits Are Missing Out on Free Marketing—Are You One of Them? Every dollar counts for nonprofits, yet many fail to fully utilize one of the most valuable free resources available: Google Ad Grants. Google provides eligible nonprofits with up to $10,000 per month...
“History never repeats itself, but it does often rhyme.” – Mark Twain What’s happening right now in cities, towns, and state capitals around America, which can be described as “astroturf” campaigns of outrage over books and ideas by often uninformed people, have...
When a new year begins – it’s tempting to leave last year completely behind. But we must remember those who gave in the previous year with loud and proud gratitude for donors who contributed in the last few months. If, like many of the organizations CBA works...
Q: What’s one highly effective way to cultivate donors and boost your annual fundraising efforts? A: Monthly or quarterly newsletters and e-newsletters sent to donors and prospects! Newsletters are excellent for donor engagement. A well-written (and cleanly...
Four critical steps your organization can take now to fare better during change It’s the word of the moment—recession. Recessions are a normal part of the economy, and while we can’t predict whether a recession will hit in one year or five years, it’s best to...
