Giving Tuesday falls on December 1 this year. Yes, it’s soon, and if you haven’t ironed out your strategy yet, you’re not alone. The good news is that it’s not too late! There’s still plenty of time to prepare for a successful day of giving. Here are five things you...
Q: What’s one highly effective way to cultivate donors and boost your annual fundraising efforts? A: Monthly or quarterly newsletters and e-newsletters sent to donors and prospects! Newsletters are excellent for donor engagement. A well-written (and cleanly...
Four critical steps your organization can take now to fare better during change It’s the word of the moment—recession. Recessions are a normal part of the economy, and while we can’t predict whether a recession will hit in one year or five years, it’s best to...
Original article published on Current. A recent survey of public media members found a clear marker that defines their giving habits and perceptions of public media’s value. The age of 58 — and whether a member is older or younger — is the generational divide between...
As fundraisers, it’s all too common to put a lot of resources into acquiring new donors. While new donor acquisition is vital to the growth of an organization, how you treat those donors once you have them has an impact on keeping fundraising income steady and on the...
