Need to fill more positions, in more places, without breaking the bank?
342%
of recruitment goal
29/29
markets above goal
6,616
applications
$40K
under budget
138M
ad impressions
Recruiting keeps getting harder and more expensive.
Reaching the right candidates costs more every year. The platforms shift constantly. And if you’re recruiting across multiple markets, you’re trying to hit a different number in every one — with the same lean team and the same budget.
You don’t need another vendor running ads. You need a partner who treats recruitment like performance marketing: full-funnel, multi-platform, measured every day, and built to scale.
We plan, launch, and optimize your recruitment marketing so you don’t have to.
Save time and stress
You’re already juggling program needs, outreach, and admin. We take complex, always-on digital recruitment off your plate.
Get real digital expertise
We keep up with the platforms, algorithms, and creative trends — and track your performance daily, so you don’t have to.
Scale across every market
One coordinated program that delivers in each local market at once — and gives you visibility into what’s working where.
Spend smarter
Diversifying across networks lowers cost and reduces platform dependence — so more of your budget goes to results.
A national service organization beat its recruitment goal in every single market.
City Year places young adults in schools across the country to help students succeed. Each year, they must recruit hundreds of Corps Members — ages 18 to 24 — across 29 very different markets, in a crowded and costly audience.
They came to Carl Bloom Associates to reach more young people, driving more applications, and understanding what actually works.
CBA built a full-funnel program across six networks — Meta, Google and YouTube, TikTok, Snapchat, Reddit, and programmatic/streaming TV. Awareness campaigns introduced City Year to new audiences with native, creator-style video; conversion campaigns re-engaged interested candidates and drove completed applications at the lowest possible cost.
“Working with CBA gave us a clear, adaptable strategy for recruitment—and provided access to digital tools we do not have in-house. Their ability to pivot budget and tactics in real time helped us reach critical application goals across the country.”
Allison Monro
SVP, Marketing and Digital Strategy
City Year
The Results
342%
of recruitment goal
29/29
markets above goal
6,616
applications
$40K
under budget
138M
ad impressions
Four principles behind every program we run.
1. Diversify the channels
Going beyond the usual two or three platforms lowers cost and reaches audiences others miss.
2. More creative wins
More videos, more stories, more options — consistently better performance.
3. Lead with purpose
People respond to opportunity, growth, and a clear sense of what’s next — not a hard sell.
4. Keep message simple
Short, direct lines and one clear next step beat long explanations every time.
These aren’t recruitment-only tactics — they’re how we approach any high-stakes digital advertising program. That discipline is what produces results like the ones above, for even the most established organizations.