Our Company
What we’re all about
In 1976, Carl Bloom saw an opportunity. He envisioned a full-service agency that would help nonprofit organizations elevate their missions, define their brand and raise funds for important causes.
Carl and his team would go on to generate millions of dollars for nonprofits around the world. Initially mastering the fine art of direct mail, Carl Bloom Associates went on to develop marketing programs for both nonprofit and for-profit organizations, including public media companies, libraries, museums and nearly 100 other types of organizations. Over the decades, CBA evolved to become experts in integrated marketing by combining offline mail and digital channels.
Today, CBA offers comprehensive, tailored direct marketing strategies that allow companies and nonprofits to promote their missions and reach their goals. We pride ourselves on our expertise in integrating tried-and-true, traditional methods that have stood the test of time with newer approaches that keep our clients relevant and successful. At CBA, we work hard to understand what motivates your donors and consumers and then develop and execute strategies that deliver.
Our Team
CBA has been in the direct response space since 1976 and together, we have more than 250 years of combined experience in marketing.
Our team is well-versed in direct mail and cutting-edge digital techniques and we ensure that all our clients’ fundraising channels work in unison for maximum impact.
collective years
Carl Bloom
1938-2017
Carl Bloom started Carl Bloom Associates in 1976. His passion and dedication to CBA and it’s many clients over the years was obvious in the respect that all who had the pleashas left a meaningful impact that all who have had the pleasure of getting had a lasting impact on dedication to Decades of knowledge and experience. Carl’s sixth sense about direct marketing and his reassuring demeanor have resulted in CBA’s rise as a respected leader in the industry.
Robert Bloom
President
Raised on direct marketing. Rob has a keen understanding of how it all works, including working with clients, creative, workflow and new product development. You name it, he’s on top of it.
Carrie Bloom
Vice President, Client Services
Also raised on direct marketing. Carrie works with most CBA clients. Her knowledge, attention to detail and stellar customer service lead to campaign success and satisfied clients.
Deniz Isler
Senior Vice President, Marketing & Strategy
Data analysis pro with a Master’s in Direct Marketing and 20+ years of experience. Her strategic insight and analytical skills make for successful campaigns and results you can trust.
Christina McPhillips
Vice President, Business Development
People skills + first-rate direct marketing experience = happy, satisfied clients. Christina takes CBA’s products and services to the next level, resulting in campaigns that overperform.
Jodi Scheib
Vice President, Client Marketing
The right blend of direct marketing experience. Jodi works with many CBA clients, providing them with detailed strategies, excellent customer service and results that matter.
Evan Watson
Digital Marketing Manager
A powerful blend of design sense, technical know-how and analytical thinking. Evan is taking CBA’s digital services to the next level with a fully-managed and optimized approach to online targeted marketing.
Cassie Coccaro
Creative Director
Direct marketing experience and a master wordsmith. Cassie excels at all media – direct mail, email, online and more. She understands the needs of all CBA clients and delivers.
Katie Weingarten
Account Project Manager
A bird’s-eye view with a hands-on approach to getting things done. Katie has the priceless ability to guide both CBA staff and clients towards clarity, efficiency and campaign success.
Britt Rosenbaum
Art Director/Studio Manager
Master of art direction and creative solutions. Britt’s years of managing CBA’s busy creative studio, developing stunning online and offline creative moves audiences to action.
Theresa Jahn
Graphic Designer
An eye for design, with our clients in mind. Theresa’s impressive art skills and extensive graphic design background have led to beautiful creative for hundreds of clients.
Yalexa Corchado
Production Director
Incredible attention to detail and flawless execution. Yalexa’s knowledge and management of CBA production ensures smooth sailing, successful campaigns and satisfied clients.
Christine Sacks
Traffic Manager
Expertise in print production and organization. Christine controls the massive amount of materials that flow back and forth between CBA, our clients and our production suppliers.
Mike Renna
Database Manager
Data, reporting, logistics and more. Mike ensures that all CBA campaigns are perfect. His sophisticated reporting tells the story and guides clients towards future success.
Dustin Smith
Digital Traffic Manager
Oversees all things digital. Dustin manages the flow of all CBA digital campaigns with scheduling, trafficking, implementation, data management and more.
Noberto Malpica
Business Manager
Handles everything necessary to keep CBA running smoothly. Bert makes sure client billing is done in a timely manner and ensures that all business matters are covered.
Lauren Froschhauser
Account Coordinator
Organized and relentless multi-tasker. Lauren makes sure all CBA accounts stay on track and that campaigns are executed on time and error-free.