Successful direct-response fundraising requires effective messaging delivered on time to an engaged audience using a fine-tuned mix of marketing channels.
Successful fundraising requires knowledge, experience, trust, and vision. Knowledge of best practices, experience implementing a strategy, trust in the process, and vision for the future.
Since 1976, Carl Bloom Associates, Inc. (CBA) has helped organizations of all types achieve fundraising success through cohesive relationships that harness our collective experience, the strategic vision we develop with our clientele, and the trust we build together.
CBA is a full-service direct-response fundraising agency that offers research and analysis, strategy, copywriting, design, and production of direct mail, email, website enhancements, text messaging, digital advertising, and more. Each CBA fundraising partnership is customized based on an organization’s unique challenges, mission, and needs.
SPOTLIGHT:
Catholic Charities agency in large metropolitan area, serving a diverse demographic
With this Catholic Charities agency, CBA has built a comprehensive annual direct-response fundraising plan that delivers timely fundraising messaging via direct mail, email, their website, and free and paid online ads.
Direct Mail
CBA provides this Catholic Charities agency with direct mail copywriting, design, print production, and postage and mailing services. Direct mail campaigns are mailed throughout the year and are customized towards acquiring new donors, retaining and upgrading active donors, and reinstating those who have lapsed.
They have had acquisition direct mail response rates above 1.25%, significantly higher than the national average.
In less than one year, direct mail revenue has exceeded projections by 28%.
Online Marketing
More than ever, organizations must adapt to the expectations of a digitally-savvy public. A well-rounded fundraising strategy consists of multiple channels working together to drive an organization’s public engagement and create additional fundraising revenue streams. Online marketing for this Catholic Charities agency consists of email, enhancements to their website, and digital ads powered by CBA Digital Reach 360.
CBA creates and manages custom emails in support of the various direct mail campaigns and efforts. Email provides donors with an option for how to donate and has contributed to a steep rise in online giving.
CBA provides email deployment services to this Catholic Charities agency so that fundraising emails are strategically sent on days and at times when recipients are most likely to open, click, and take action.
Website
Eye-catching, integrated messaging and graphics are created by CBA to be published on this Catholic Charities home page and donation forms, enhancing engagement for web visitors by building awareness of their programs, ongoing fundraising campaigns, and reasons to donate.
Digital Ads with CBA Digital Reach 360
CBA creates and manages a range of unique digital ads through CBA Digital Reach 360, a turn-key service that includes Google Ad Grant management, creation of Google Search and Display ads, creative for social media ads, ad spending, custom audience selection, ongoing deployment of ads, and detailed campaign analysis.
Digital ads for this Catholic Charities agency have spread awareness of their unique programs and fundraising goals. This strategic mix of digital marketing channels and professional implementation managed via CBA Digital Reach 360 has significantly increased new donors, website visits and conversions, and total fundraising dollars.
Online gifts have exceeded projections by 52%.
Charities and nonprofits need to meet the donors where they are. CBA can tailor a comprehensive, multi-platform annual campaign that integrates traditional and leading-edge techniques to produce better results.