Introducing CBA’s “Protect Our Future” Initiative for Public Media

Protect Our Future is a highly integrated fundraising strategy designed to address the uncertainty of government support for public media and highlight the increasing need for fair, balanced journalism during these times of uncertainty. It aims to build awareness and encourage the communities to support their local public broadcasting stations.

While we feel that the most effective implementation of Protect Our Future is through our full suite of fundraising efforts and media, we’re offering plenty of options to fit your station’s needs and budget. Plus, we’re excited to offer a free digital starter kit which includes one email and some suggested social media content, including a layered Photoshop file that can be customized with your station’s logo.

Just fill out the form to unlock the free download, which contains all you need to get started, including helpful instructions.*

As illustrated below, the full suite of materials will include direct mail, email, digital ads, station website promotions and social media components that will reach your donors wherever they are and rally them around the critical need to protect the future of your station and of public broadcasting as a whole.

Multi-effort direct mail campaign versioned for both active and lapsed donors, as well as a version customized for acquisition use.

Multi-effort email series that promotes the Protect our Future initiative with cultivation and fundraising appeals.

CRM IP Targeting ads that reach your donors, reinforcing direct mail and email efforts. And Retargeting ads that follow your website visitors around the web and on Facebook.

Strategically timed online promotions on your station’s websites. Lightbox, sliders, static ads, landing page copy and art — whatever fits with your stations best practices.

Facebook posts and Tweets that engage your audience, raising awareness and encouraging interaction.

Be sure to fill out the form to let us know what Protect Our Future options interest you the most and make sure you download your free digital starter kit right away!*