KNPB Uses CBA’s Lapsed Auto Reinstatement Package for a Significant Boost in Response

When KNPB came to Carl Bloom Associates (CBA) for help, their 2013 lapsed results had slipped from 2.11% to 1.77% in 2014 – a 16.11% drop! They needed a way to reinstate more lapsed donors. CBA recommended the tried-and-true Auto Reinstatement lapsed package, which has been winning tests for nearly a quarter century. Now after two years, KNPB is thrilled with the results.

Results

March 2015

(CBA Auto Reinstatement)

3.61%

response

103.95%

increase over 2014

March 2016

(CBA Auto Reinstatement)

3.97%

response

9.97%

increase over 2015

Other Takeaways

CBA’s March 2016 Auto Reinstatement netted $10,600 and reinstated 239 donors.

Want to learn how CBA can help reinstate your organization’s lapsed members?

Contact CBA