Your community loves its public library and will support it if you ask.

CBA wants to help library organizations like yours acquire more new donors.

We developed an affordable acquisition mail program for the best fundraising time of the year – calendar year-end – and we’ve made it available to libraries of all sizes.

How it works

You let us know the number of new donors you’d like to acquire based on your budget and we’ll do the rest.

No matter the size of your mailing, you’ll receive:

  • A proven CBA direct mail package – outer envelope, letter, reply form, reply envelope – with a track record of success for libraries of all sizes and within varied regions
  • Full direct mail production, postage, and mailing
  • Personalization with your organization’s name, logo, and signer
  • One round of edits to fine-tune your message

CBA offers acquisition mail list sizes as low as 2,500 new donor prospects. Using the grid below, find the list size and budget that fit your needs – and you’ll be able to see the projected revenue* your library can expect (based on national public library fundraising averages).

Why Acquisition Direct Mail?

One of the best ways to find new donors to support your library is with professionally written, designed, and produced acquisition direct mail. For decades, nonprofits of all sizes and types have used mail to build their donor file, which feeds additional fundraising initiatives and grows overall revenue.

Donors acquired through the mail may give more than once (when asked) throughout the year, making them extremely loyal. Loyal donors will remain active for years, meaning they have an excellent lifetime value.

Traditionally, the cost to mail quantities below 10,000 pieces has been cost-prohibitive due to imposed list broker fees. List brokers require a minimum purchase of 10,000 records even though you may not have that many prospective names in your area.

Now CBA has done away with minimum fees. When a library participates in CBA’s New Donor Acquisition Mail Program, they have access to qualified prospective donor names and can purchase smaller list sizes without paying extra fees.

Click here to listen to CBA’s Deniz Isler, Senior Vice President of Strategy and Marketing, for even more information about how to build an effective acquisition fundraising program.

How many new donors would you like to acquire?

The grid below explains how an initial investment in direct mail acquisition will grow.

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Ready to learn more?

Complete and submit the form below and we’ll get in touch soon.

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