Featured Creative - Summer '07 Campaigns

CBA Fundraising Partner Kit (2.2 MB)

Download and view more past and current successful creative fundraising packages CBA has provided PBS partners with for over 30 years.

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CBA creative works in the mail – on land and online. It is proven over and over again in testing. Personalization, goal setting, and segmentation are used to maximum effectiveness in the appealing copy and design of CBA packages and email/online promotions. And there is a wide selection of responsive packages to choose from.

Check out the increased response and return on investment (ROI) for the winning packages below.

Acquisition

Free Lunch
NEW
Everyone knows there are no free lunches, but is that really true? This package reminds viewers to do their fair share to support the favorite programs that appear to be "free."

Member/Sponsor
NEW
Words of praise from “Member-Sponsors” and the station invites the reader to become one too. The more new members you enroll, the higher the percentage of supporting viewers your station will have.

Viewer/Member Ratio
NEW
It’s got to change! A relatively low percentage of weekly viewers support the programs they watch. In some cases only one in 12 is “sponsoring” great TV. This package asks for a small change in this ratio, which will bring big dollars for programs in 2007.

Bridges
Resp +6% ROI +24%
Building bridges to and in your community. More individual support means a stronger foundation of funding and less dependence on government. Package builds on CBA's goal-oriented, personalized #11 format.

5,000 New Members
Resp +25% ROI +27%
Setting a goal motivates people to give, setting a deadline speeds the flow of gifts. The personalized, oversized #11 envelpe is an attention-getter in the mailbox.

Additional Gift

Promises NEW
To get the trust of your members, nothing is more important than delivering on your promises of exceptional programs. That's how they expect you to use their gifts. As this letter drives home, their support helps you keep your promises to them.

Frankly Speaking
Resp +20% ROI +20%
It’s no secret that membership growth has slowed and programming costs have risen. But you can depend on your most generous donors, and Frankly Speaking, you’re writing to ask them to support you again. And they will. The package works very well.

5,000 New Gifts
Resp +7% ROI +5%
This special appeal version of our 5,000 Urgent New Members package – tailored to your loyal donors – has greatly accelerated the number of additional gifts from members.

Lapsed

Urgent Reinstatement
Resp +94% ROI +87%
Show past members that you know them as individual members, and make the case for asking them back. CBA's special personalization has boosted response and ROI by 20%.

Welcome Back Members Campaign
Resp +29% ROI +8%
Consider a special 1-month campaign in which your station invites lapsed members back to full membership at a "deep" discounted $25. They save $10, $15 or more off the basic rate. In tests, this has produced more rejoins and a higher ROI than regular asks – and we want donors back on the file!

Intelligent List Marketing

CBA has gathered 30 years of list performance history and has continuously refined techniques to provide the most sophisticated list marketing in the field. Zip code ROI enables us to pick from lists, the most productive names and eliminate those that don't produce mailing after mailing.

Contact us to learn more about CBA's special zip code List Enhancement Program as well as Atlas®, our special model developed for list analysis and selection.

Full Service Consulting

Strategy and Consultation

The CBA professionals provide innovative marketing and fundraising strategy to build a high revenue and donor generating membership program. Acquisition that builds, retention that keeps members with you, and special appeals that make income grow.

CBA's Integrated Marketing programs speak with one voice through all revenue channels. Email and online promotion dovetail with mail and telemarketing to mutually support the various channels and generate income on its own.

Production Services

CBA handles the production of many millions of direct mail packages simultaneously each year, as well as email and online campaigns for a growing list of clients. Our production manager has over 27 years of experience at organizations like CARE and CBA.

Client References

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