The Easiest Way to Increase Your Membership Revenue is to Improve Your Renewals … even by a little bit.

The numbers above are within reach for many stations.

With so much focus on improving acquisition of new members, it’s easy to let other things slide … renewals for instance. Keeping these hard-won and expensive members is critical to the health of your overall program.

Retention can, and should be a carefully planned marketing program. CBA will study your current program and perform an extensive audit to see what is working well, what can be improved, or if a fresh, new approach is necessary.

CBA has been creating successful renewal series for Public Media for over 36 years with impressive increases in retention and revenue.

We invite you to talk with CBA about a modest investment in retention that can bring you financial rewards for many years. Join these stations and others who have all benefited from CBA’s knowledge and expertise in membership retention.

For more information, call 914-468-8960 or email partnership@carlbloom.com.

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