CBA Public Media Campaign Central
Welcome Public Broadcasting stations! CBA Public Media Campaign Central is the online destination for our newest March 2014 (Winter) and November 2013 (Fall) campaign schedules, our newest creative and packages “in testing”, and proven successful packages, plus more exciting CBA Fundraising products and services! Should you have a problem accessing any of this material, please let us know so that we can improve your access to it. And please be sure to bookmark this page. Thank you!
To increase Return on Investment for public broadcasting stations, CBA is constantly testing new, innovative creative and fundraising strategies. See what’s new and “in testing” now.
It is important to have one or more control packages that you can depend on for accurate gift and income projections. CBA offers a wide range of highly successful controls for Acquisition, Lapsed and Add Gift mailings. Check out winning packages that are controls for many stations.
CBA approach to fundraising is holistic; as partners to our clients, together we live and breath all aspects of revenue generation as a complete and integrated program. As such, we constantly devise new products and services to help build membership and increase revenue. Learn about some of our latest and expanded service offerings here.