The Wall Street Journal reports on a recent PNC study of major donors, showing that many still “feel an obligation to give back to their community” and through non-profits. That’s unchanged over the last few years and is good news in this tough economy.
However, those fine sentiments aren’t translating into the same gifts they might have just a few years ago. (Read on …)
CBA has been in the business of helping others via direct marketing for over 32 years. We often receive praise and criticism from the organizations we partner with. But I don’t remember ever being critiqued by a member/donor who received our mail piece.
Pat Callahan, Director of Membership at AZPM Tucson (formerly KUAT), passed along notes written on our December ‘08 special appeal letter from one of her members.
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