I have long been an advocate of using sweepstakes (or raffles) to raise money. We had a very successful sweeps while I was at Thirteen and here at CBA, we’ve helped KQED run their very successful raffle for quite some time.
Sweeps got a bunch of bad press in the 90s as some of them (not ones that non-profits ran) were seen as deceptive, especially to the elderly. As a result, many non-profits let theirs fall to the wayside (including Thirteen unfortunately).
That’s too bad, as sweeps can be very profitable because they give donors another way to give. (Read on …)