Comments for CBA Talk http://carlbloom.com/blog Thu, 04 Mar 2010 22:13:52 +0000 http://wordpress.org/?v=2.9.2 hourly 1 Comment on Is Text-to-Donate Here to Stay? by Just who is texting to donate? | http://carlbloom.com/blog/2010/03/04/text-to-donat/comment-page-1/#comment-19384 Just who is texting to donate? | Thu, 04 Mar 2010 22:13:52 +0000 http://carlbloom.com/blog/?p=231#comment-19384 [...] While it is a compelling storyline that younger people are giving, especially since — as Vinay says — non-profits have already “optimized fundraising with seniors,” what would be of more interest to me is how long these people will stick around.  Organizations’ experience with past disaster relief donors are that the vast majority are new donors and that they have been very difficult to renew.  This was certainly the case with the tsunami donors I mentioned in the last post. [...] [...] While it is a compelling storyline that younger people are giving, especially since — as Vinay says — non-profits have already “optimized fundraising with seniors,” what would be of more interest to me is how long these people will stick around.  Organizations’ experience with past disaster relief donors are that the vast majority are new donors and that they have been very difficult to renew.  This was certainly the case with the tsunami donors I mentioned in the last post. [...]

]]> Comment on White House goes after charitable deductions…again by Wealthy Still Feeling Charitable, but Giving Less | http://carlbloom.com/blog/2010/02/01/white-house-goes-after-charitable-deductions-again/comment-page-1/#comment-19347 Wealthy Still Feeling Charitable, but Giving Less | Tue, 02 Mar 2010 20:01:41 +0000 http://carlbloom.com/blog/?p=183#comment-19347 [...] government’s new tax policies on donations will result in a decrease in giving.  Something we’ve asked about here before. Comments [...] [...] government’s new tax policies on donations will result in a decrease in giving.  Something we’ve asked about here before. Comments [...]

]]> Comment on Will new taxes “de-stimulate” charitable giving? by White House goes after charitable deductions…again | http://carlbloom.com/blog/2009/02/26/will-new-taxes-de-stimulate-charitable-giving/comment-page-1/#comment-18677 White House goes after charitable deductions…again | Mon, 01 Feb 2010 21:58:59 +0000 http://carlbloom.com/blog/?p=46#comment-18677 [...] proposed budget affects non-profits.  A proposal in Obama’s 2009 budget that would reduce the value of deductions such as mortgage interest and charitable contributions for people in the highest tax brackets was widely assumed by many from all over the political [...] [...] proposed budget affects non-profits.  A proposal in Obama’s 2009 budget that would reduce the value of deductions such as mortgage interest and charitable contributions for people in the highest tax brackets was widely assumed by many from all over the political [...]

]]> Comment on Luke on Rebranding by Efficiency Now! | http://carlbloom.com/blog/2009/07/30/luke-on-rebranding/comment-page-1/#comment-18673 Efficiency Now! | Mon, 01 Feb 2010 17:27:27 +0000 http://carlbloom.com/blog/?p=61#comment-18673 [...] organizers of the “Bridge” conference in DC saw this coming, which is why they asked me to speak on the effects of rebranding and merging on fundraising last summer.  And fundraising is one of the areas where there could and should be significant [...] [...] organizers of the “Bridge” conference in DC saw this coming, which is why they asked me to speak on the effects of rebranding and merging on fundraising last summer.  And fundraising is one of the areas where there could and should be significant [...]

]]> Comment on CBA Webinar on Direct Response Fundraising for Libraries by Luke Vander Linden http://carlbloom.com/blog/2010/01/21/cba-webinar-on-direct-response-fundraising-for-libraries/comment-page-1/#comment-18561 Luke Vander Linden Fri, 29 Jan 2010 22:37:43 +0000 http://carlbloom.com/blog/?p=81#comment-18561 Sure, Annette -- and everyone else -- just go to: http://bit.ly/a1pz3N Please let us know if you have any questions! Sure, Annette — and everyone else — just go to: http://bit.ly/a1pz3N

Please let us know if you have any questions!

]]> Comment on CBA Webinar on Direct Response Fundraising for Libraries by Annette http://carlbloom.com/blog/2010/01/21/cba-webinar-on-direct-response-fundraising-for-libraries/comment-page-1/#comment-18413 Annette Mon, 25 Jan 2010 17:50:29 +0000 http://carlbloom.com/blog/?p=81#comment-18413 Hi, is it possible to download the slides in this presentation? Thanks. Hi, is it possible to download the slides in this presentation?
Thanks.

]]> Comment on Are We Ready for a Membership Model Again? by Jack Callahan http://carlbloom.com/blog/2009/09/22/are-we-ready-for-a-membership-model-again/comment-page-1/#comment-12546 Jack Callahan Tue, 22 Sep 2009 23:10:14 +0000 http://carlbloom.com/blog/?p=70#comment-12546 The word relationship jumps out to me here, Luke. Gone are the days where membership in the PB world means "we'll send you a guide until WE decide it's time to ask for another annual gift plus the additional gift appeals interspersed." Community and engagement are the huge challenge for us now. How do we build a 21st century community and facilitate engagement? How do we make membership something meaningful? That's the challenge in front of me. The short answer is...Are we ready for a membership model again? The public may be but we're not. The word relationship jumps out to me here, Luke. Gone are the days where membership in the PB world means “we’ll send you a guide until WE decide it’s time to ask for another annual gift plus the additional gift appeals interspersed.”

Community and engagement are the huge challenge for us now. How do we build a 21st century community and facilitate engagement? How do we make membership something meaningful? That’s the challenge in front of me.

The short answer is…Are we ready for a membership model again?

The public may be but we’re not.

]]> Comment on What’s in a Name? I Should Know. by Luke on Rebranding | http://carlbloom.com/blog/2008/11/14/whats-in-a-name/comment-page-1/#comment-9360 Luke on Rebranding | Thu, 30 Jul 2009 15:41:26 +0000 http://carlbloom.com/blog/?p=15#comment-9360 [...] new brand can create.  This is a topic you’ve heard us talk about on this blog before both here and [...] [...] new brand can create.  This is a topic you’ve heard us talk about on this blog before both here and [...]

]]> Comment on Mary Ann Donahue — CBA’s Newest Associate by Mary Ann Donahue http://carlbloom.com/blog/2009/05/12/mary-ann-donahue/comment-page-1/#comment-3718 Mary Ann Donahue Tue, 12 May 2009 22:16:04 +0000 http://carlbloom.com/blog/?p=52#comment-3718 The longer we live, the more important it becomes for stations to speak with a single voice yet so few do it. Good direct mail language should be incorporated into pledge and emarketing copy and vice versa. I'm especially happy to be a part of a team in which on-air pledge drives will be planned in conjunction with everything else. The longer we live, the more important it becomes for stations to speak with a single voice yet so few do it. Good direct mail language should be incorporated into pledge and emarketing copy and vice versa. I’m especially happy to be a part of a team in which on-air pledge drives will be planned in conjunction with everything else.

]]> Comment on A Deduction From Charity by Luke Vander Linden http://carlbloom.com/blog/2009/03/25/a-deduction-from-charity/comment-page-1/#comment-755 Luke Vander Linden Fri, 27 Mar 2009 15:12:02 +0000 http://carlbloom.com/blog/?p=48#comment-755 In today's Post, reader <a href="http://www.washingtonpost.com/wp-dyn/content/article/2009/03/26/AR2009032603467.html?sub=AR" target="_blank" rel="nofollow">Rosalind Stark responded to Martin Feldstein's op-ed</a>. She noted that President Obama himself says that the proposed tax regulations "would level the playing field -- allowing higher-income donors to continue to deduct contributions but at the same deductibility level as lower-income givers" and that "donors would continue to support the charities of their choice even with the lowered deductibility benefits." Stark refers to her own experience as a board member of a small non-profit (<a href="http://splc.org/board.asp" target="_blank" rel="nofollow">a quick Google search</a> reveals that it's the Student Press Law Center, which provides free legal help for J-School students. She was also formerly the Executive Director of the Radio and Television News Directors Foundation) and that she agrees with the President's assessment that "the economic downturn will do more to lower what charities receive than will the percentage change in tax deductibility." Which is, of course, also a concern for non-profits. She ends her letter by saying "with the president's approach, higher income givers would receive benefits no greater than those that the rest of us might enjoy." Equal treatment is a lofty goal to be sure, but with all the financial challenges not-for-profits are facing right now, shouldn't we at least try to lower the hurdles they face? Especially those under our control? In today’s Post, reader Rosalind Stark responded to Martin Feldstein’s op-ed. She noted that President Obama himself says that the proposed tax regulations “would level the playing field — allowing higher-income donors to continue to deduct contributions but at the same deductibility level as lower-income givers” and that “donors would continue to support the charities of their choice even with the lowered deductibility benefits.”

Stark refers to her own experience as a board member of a small non-profit (a quick Google search reveals that it’s the Student Press Law Center, which provides free legal help for J-School students. She was also formerly the Executive Director of the Radio and Television News Directors Foundation) and that she agrees with the President’s assessment that “the economic downturn will do more to lower what charities receive than will the percentage change in tax deductibility.” Which is, of course, also a concern for non-profits.

She ends her letter by saying “with the president’s approach, higher income givers would receive benefits no greater than those that the rest of us might enjoy.”

Equal treatment is a lofty goal to be sure, but with all the financial challenges not-for-profits are facing right now, shouldn’t we at least try to lower the hurdles they face? Especially those under our control?

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