CBA National Public Broadcasting Sweepstakes Cooperative

A new CBA co-op fully managed for you.

In challenging times, PBS stations – and all nonprofits – need to introduce fresh ideas and variety into their mix of fundraising tools. Experience suggests that a sweepstakes should be one of those tools. While not new to public broadcasters, sweepstakes continues to be a great money-raising opportunity for many public broadcasting stations. Over the years, sweepstakes have produced high returns as additional gift and lapsed campaigns, especially during tough times.

If you’re interested in Sweepstakes for your station, click here to complete a brief questionnaire. Your feedback is appreciated.

Sweepstakes work well because…

They are a fun way to engage members and lapsed supporters; it’s a refreshing change from the usual appeals.
Valuable prizes are eye-catching and appealing.
Sweepstakes are a great addition to other appeals. They will not disrupt your regular schedule of additional gift and lapsed appeals, or lessen their performance.
Donors can win prizes even if they do not make a contribution. But it keeps them responding to mail, which preps them for future campaigns.
Sweepstakes keeps you connected to your donors; it’s another chance to ask for support and can be considered a benefit of membership.
Over time members will look forward to receiving the Sweepstakes.

A Sweepstakes managed by CBA makes your job easier…

CBA manages the whole process – copy, design, production and mailing – making it easy for your station to participate.
All prizes – cash, a new car, exotic travel, electronics, appliances and more – are hand-picked and secured ahead of time by CBA. (You can add local prize too if you like.)
The costs are reasonable. Your station can participate and raise additional funds without making a huge investment.
Mailings will be personalized for each station.
CBA’s history of managing national cooperative direct mail campaigns speaks for itself. We do it well.
Our full service approach takes care of creative, prize procurement, data processing, printing, mailing and administration for you.

Click the images below for a glimpse at the Sweepstakes packaging. Copy, design and format are not final and are subject to change.