Yikes – fewer days of mail delivery might actually happen!

Filed under: Economy, Laws & Regulations, Non-Profit News, US Postal News, direct mail — Luke Vander Linden at 1:10 pm on Friday, March 5, 2010

Experts-on-everything McKinsey & Co. issued its official recommendations to the US Postal Service at a conference in Washington this week.  While they are only recommendations and are non-binding (a USPS spokesperson said the consultant was instructed to “investigate all possible options”), Bloomberg News stresses in its report that not only would it be good to eliminate Saturday mail, but also 2 other days as well. (Read on …)

Just who is texting to donate?

Filed under: Fundraising, Generational, New Media, Retention, emarketing — Luke Vander Linden at 5:13 pm on Thursday, March 4, 2010

One more thing about the $50 million raised via text messaging after the Haitian earthquake:  Convio’s survey stressed the generational differences between those who texted (or who considered it) and those that gave some other way.  They found that while 77% of US donors were aware of the Haiti text-to-donate efforts, 17% of Millennial respondents and 14% of Gen Xers said they actually made a donation using text message, while only 3% of Boomer and Mature respondents did.

While it is a compelling storyline that younger people are giving, especially since — as Vinay says — non-profits have already “optimized fundraising with seniors,” what would be of more interest to me is how long these people will stick around.  (Read on …)

Is Text-to-Donate Here to Stay?

Filed under: Fundraising, Generational, New Media, emarketing — Luke Vander Linden at 5:00 pm on Thursday, March 4, 2010

Convio released a study yesterday (summarized neatly on USA Today’s “Kindness” blog) about the frenzy of mobile philanthropy or texts-to-donate that happened around the Haiti earthquake.  At least $50 million was raised this way, from about 6.5 million people.

My first reaction when it was happened was that this was the tipping point for this not-so-new way to give.  (Read on …)

Wealthy Still Feeling Charitable, but Giving Less

Filed under: Uncategorized — Luke Vander Linden at 3:01 pm on Tuesday, March 2, 2010

The Wall Street Journal reports on a recent PNC study of major donors, showing that many still “feel an obligation to give back to their community”  and through non-profits.  That’s unchanged over the last few years and is good news in this tough economy.

However, those fine sentiments aren’t translating into the same gifts they might have just a few years ago. (Read on …)

Postmaster general proposes ending Saturday mail delivery

Filed under: Economy, US Postal News, direct mail — Luke Vander Linden at 10:39 am on Tuesday, March 2, 2010

Earlier today, Postmaster General John Potter began to outline a proposed overhaul of the USPS that could include cutting Saturday delivery.

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