In his early years, Carl was not yet a proponent of Integrated Marketing.

Although he didn’t know it at the time, young Carl Bloom (click on photo at right to view full size) had already started his direct marketing career while on strike with his family against the Western Union Telegraph Company. Back then he was telling people to “write” instead of “wire” in this Daily News photo.

While sending a telegram is now obsolete (even though Carl can’t take all the credit), Carl Bloom Associates now specializes in Integrated Marketing using every available communications channel to talk to your members and supporters – including email, the Internet, telemarketing and, yes, even writing a letter.

For a fresh look at how your organization could improve acquisition and retention of its individual donors, give us a call at 914-468-8942 or send an email to partnership@carlbloom.com.

Thanks, DMA Nonprofit Federation, for passing along this article from Politco’s Ben Smith about how President Obama’s proposed budget affects non-profits.  A proposal in Obama’s 2009 budget that would reduce the value of deductions such as mortgage interest and charitable contributions for people in the highest tax brackets was widely assumed by many from all over the political spectrum to result in lower contributions to non-profits from the affected populations.  And as a result, the proposal was killed in the House.

But now, it’s back.  (Read on …)

Our Director of Database Marketing & Analysis, Maciej Przybylowski, handed me a great article from the Wall Street Journal this morning that, while somewhat negative about the future of nonprofits, speaks to the need for organizations to become more efficient if they are going to survive this recession.  Of course, the stories of those that haven’t made it are often heart-rending, especially if they work in feeding the hungry, sheltering the homeless or paying for the education of inner-city youth.

But looking at this from a solely business perspective, maybe there are just too many non-profits right now.  (Read on …)