One of the hallmarks of today’s philanthropy is the  watchdog-like quality held by many donors to use how an organization spends its money as a criteria for support.  Often they decide whether or not to support an organization at all  based solely on the ratio of money spent on non-mission related activities.

This is partly inspired by the easy access to information the internet has brought us.  And of course the biggest source of this kind of information beyond the IRS’ database of Form 990s is “Charity Navigator” who’ve made a whole industry of its rating system.  The fate of non-profits often rests in their hands.  And why shouldn’t donors have that kind of information?  Seems fair.  But is it the best way? (Read on …)

In his recent New York Times article, Op-Ed columnist, Nicholas D. Kristoff presents us with two types of people. One who seems to “have it all”; good looks, wealth, a great job, freedom to travel, etc. The other has a more modest life, yet devotes a portion of their life to helping others, giving to charities.

Most people would think that the person “with it all” would be happier but research shows “giving” brings oneself pleasure similar to that of food and even sex. As it turns out, helping others is one of the most selfish things you can do.

Click here to read the entire article.

Presented by Luke Vander Linden, Vice President, Integrated Marketing Services

Date: January 14, 2010

Topics covered:

• Individual giving – the creative process, list marketing for acquisition, renewal and special appeal strategies.
• The economics of building individual public support, such as short- and long-term value analyses, projecting, ROI and budgeting.
• Single Voice™ integrated marketing – coordinated mail, phone, email, online and social media – to unlock fundraising potential in active donors and prospects.

Questions about CBA’s National Public Library Direct Marketing Consortium? Contact either:

Carrie Bloom – (914) 468-8931 or email or Luke Vander Linden – (914) 468-8942 or email.