Last month, CBA issued a report on public broadcasters’ results from our co-op campaigns in August and November 2008 to see how stations were weathering the economic storm.  While November’s results were encouraging in that they showed a recovery from a soft August, the jury was still out for a sustained recovery.

The verdict is now in and the results from March 2009 seem to confirm a very positive trend.  Significant improvement was seen in response rate and ROI across all major areas of fundraising: New donor acquisition, Lapsed member reinstatement and Additional Gift campaigns.  Average Gift was for the most part unchanged.

Here is a summary of those results.
(Read on …)