Last week at the combined DMAW/AFP-DC “Bridge” conference, I presented on how non-profits that rebrand themselves — changing their names or logos — can best continue to raise funds from their existing supporters and prospects by avoiding the confusion the new brand can create.  This is a topic you’ve heard us talk about on this blog before both here and here.

Abny Santicola, Managing Editor of Fundraising Success magazine (and website) took the opportunity to discuss the issue with me after the presentation and she video taped it!  It’s posted for your viewing enjoyment on their website.