The senior-level position of  “Executive Director of Direct Response Fundraising” has been posted at WETA Public TV 26/ Classical 90.9 FM in Northern Virgina (serving the DC metro area).

The Executive Director will work as part of a team of 25 Development and Outreach professionals. The position reports directly to Mary Kay Phelps, the Senior Vice President of Development and manages a staff of 3, as well as a number of key vendor relationships.

More details about this great opportunity are in the Careers section of WETA’s website.

CBA will be attending and exhibiting at the American Library Association 2010 Annual Conference in Washington D.C. next week from June 24-29. Information about the event can be found on the ALA’s website here. Please stop by our booth #3957 — we hope to see you there.

As part of the conference, we’ll also be hosting a “High Tea” on Monday the 28th at 2:00pm at the Morrison  Clark Inn, 1015 L Street NW — just steps from the Convention Center.  Not only will we be serving free sandwiches and sweets but we’ll also be discussing and demonstrating how individual giving can build reliable revenues for your library for years to come.

Please RSVP for our “High Tea” by clicking here.

Experts-on-everything McKinsey & Co. issued its official recommendations to the US Postal Service at a conference in Washington this week.  While they are only recommendations and are non-binding (a USPS spokesperson said the consultant was instructed to “investigate all possible options”), Bloomberg News stresses in its report that not only would it be good to eliminate Saturday mail, but also 2 other days as well. (Read on …)

One more thing about the $50 million raised via text messaging after the Haitian earthquake:  Convio’s survey stressed the generational differences between those who texted (or who considered it) and those that gave some other way.  They found that while 77% of US donors were aware of the Haiti text-to-donate efforts, 17% of Millennial respondents and 14% of Gen Xers said they actually made a donation using text message, while only 3% of Boomer and Mature respondents did.

While it is a compelling storyline that younger people are giving, especially since — as Vinay says — non-profits have already “optimized fundraising with seniors,” what would be of more interest to me is how long these people will stick around.  (Read on …)

Convio released a study yesterday (summarized neatly on USA Today’s “Kindness” blog) about the frenzy of mobile philanthropy or texts-to-donate that happened around the Haiti earthquake.  At least $50 million was raised this way, from about 6.5 million people.

My first reaction when it was happened was that this was the tipping point for this not-so-new way to give.  (Read on …)

The Wall Street Journal reports on a recent PNC study of major donors, showing that many still “feel an obligation to give back to their community”  and through non-profits.  That’s unchanged over the last few years and is good news in this tough economy.

However, those fine sentiments aren’t translating into the same gifts they might have just a few years ago. (Read on …)

Earlier today, Postmaster General John Potter began to outline a proposed overhaul of the USPS that could include cutting Saturday delivery.

More from Fox News.

In his early years, Carl was not yet a proponent of Integrated Marketing.

Although he didn’t know it at the time, young Carl Bloom (click on photo at right to view full size) had already started his direct marketing career while on strike with his family against the Western Union Telegraph Company. Back then he was telling people to “write” instead of “wire” in this Daily News photo.

While sending a telegram is now obsolete (even though Carl can’t take all the credit), Carl Bloom Associates now specializes in Integrated Marketing using every available communications channel to talk to your members and supporters – including email, the Internet, telemarketing and, yes, even writing a letter.

For a fresh look at how your organization could improve acquisition and retention of its individual donors, give us a call at 914-468-8942 or send an email to partnership@carlbloom.com.

Thanks, DMA Nonprofit Federation, for passing along this article from Politco’s Ben Smith about how President Obama’s proposed budget affects non-profits.  A proposal in Obama’s 2009 budget that would reduce the value of deductions such as mortgage interest and charitable contributions for people in the highest tax brackets was widely assumed by many from all over the political spectrum to result in lower contributions to non-profits from the affected populations.  And as a result, the proposal was killed in the House.

But now, it’s back.  (Read on …)

Our Director of Database Marketing & Analysis, Maciej Przybylowski, handed me a great article from the Wall Street Journal this morning that, while somewhat negative about the future of nonprofits, speaks to the need for organizations to become more efficient if they are going to survive this recession.  Of course, the stories of those that haven’t made it are often heart-rending, especially if they work in feeding the hungry, sheltering the homeless or paying for the education of inner-city youth.

But looking at this from a solely business perspective, maybe there are just too many non-profits right now.  (Read on …)