Direct response testing allows you to find out, on a small budget and with a limited sample size, what will and won’t work on a larger scale – in what we call the “rollout” campaign. At CBA we test creative approach, prospect and donor lists, incentives, offers and more to find the best performer, which will becomes the “control” mailer or email or phone message.
Knowing the statistical requirements for test volumes, we can predict with confidence the reliability of the test outcome. We’re able to project future revenue that will be generated by each fundraising campaign. Armed with this information we can help you create cash-flow budgets and annual income forecasts.
Testing is a sophisticated art and science. It must take into account your realistic budgetary constraints along with a determination of which kinds of tests will be the most productive for your needs. And the timing of testing is critical in order to get you moving in the right direction most quickly and efficiently.
Whether you’re a CBA fundraising partner or not, we invite you to contact us to discuss ideas that could bring your program to the next level.