Tucked away in last week’s tax bill was something that might be of interest to non-profit Development offices: the reinstatement of what is known as the “IRA Charitable Rollover.”  Simply put, it allows retirement-age donors to make tax-free transfers from their IRAs to public charities.  Normally, they would get taxed on the disbursement prior to the contribution. (Read on …)

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CBA is hiring! Contact us if you know of any qualified and interested candidates.

Direct Marketing Data Manager – Carl Bloom Associates, White Plains, NY

Full-service direct response agency, Carl Bloom Associates, is seeking an extremely detail-oriented data specialist capable of handling multiple tasks at once. The Data Manager provides reporting, analytics and data support for all of our clients’ direct response campaigns. The position reports to the Director of Strategy and is based in White Plains, NY.

Responsibilities Include:

• Requesting, reviewing and processing client data
• Quality control and reviewing live data/imaging checks of direct marketing materials
• Writing data and merge/purge letter shop instructions
• Communicating with clients about data requirements
• Generating performance reports and preparing analysis of results
• Supporting the agency’s clients and their direct marketing programs

Qualifications:

• Minimum two years of direct marketing experience.  A degree in direct marketing and non-profit experience is helpful
• Capacity to use fundamentals of statistics to determine reliability of information
• Demonstration of ability to meet deadlines and schedules
• Proficiency in Microsoft Excel and Access (MS Office Specialist Certification preferred)
• Experience with a wide variety of database applications, including non-profit fundraising software
• Ability to communicate clearly (verbal and written)

Contact us at jobs@carlbloom.com for more information or to send us your resume!

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Mike Jacobsen, CBA’s creative director/copywriter, recently enjoyed an article in Fundraising Success magazine about fundraising letter copy. In it, Kimberly Seville analyzes some pieces of direct mail she received during the most recent political campaign season from a pretty recognizable signer. According to Mike, the article manages to make two good points:

1. To be effective, there is absolutely no need for a letter to sound like it was “really” written by the person who signs it ­– the donor has no idea what that person sounds like anyway.
2. BUT an exception can and should be made when the signer is a well-known public personality with a distinctive voice (for example, Sarah Palin).

A very important thing to keep in mind: “The only voice we should be concerned about is the voice that works — the voice that raises the most money.”

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