Social Media Case Study

Filed under: emarketing,New Media — Luke Vander Linden at 11:06 am on Monday, November 22, 2010

Pancreatic Cancer Action NetworkThe folks at Nonprofit Tech 2.0 did a quick Q&A with the social media manger of a mid-sized health-related non-profit as part of a book they’re writing on how non-profits are using social media.  It’s a great case study on how one group is using tools like Facebook, Twitter and even MySpace (!) to reach out to constituencies. 

As I’ve noted before, there isn’t a lot of direct fundraising happening on these sites, but there is important cultivation which should results in more funds over the long term.  Most non-profits can’t afford to have a whole position dedicated to social media, so these best practices should point you in the right direction.

Of course, we can help too.