It’s certainly not the only service of its type, but the relatively new Crowdwise.com — founded in part by actor Ed Norton — was profiled in Sunday’s New York Times.   He and his partners do seem to have at least a basic grasp on individual fundraising:

He knows that a majority of people who now donate to charity don’t do so online; they write checks. But he and his partners contend that Crowdrise, with its mix of edginess, silliness and good-humored competition, can change that habit, especially for young people.

But the important thing is that the focus here — with its ability for donors to have personal pages — is on the viral potential of philanthropy.  The article is a quick and interesting read.

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