FREE Brainstorming Session for PBS stations

Filed under: PBS — Carl Bloom Associates at 10:57 pm on Thursday, September 30, 2010

Carl Bloom Associates continues its series of FREE 1-hour Brainstorming Sessions with two new sessions: November 10th, 2010, 2pm EST (11am PST) and November 11th, 2010, 2pm EST (11am PST). You can participate with other station colleagues and CBA’s direct response fundraising experts to discuss current fundraising trends and challenges.

To sign up for a session, please complete and submit the form below. If you have any questions, please contact us at 914-468-8942. (Read on …)

What should go on a donation page?

Filed under: direct mail,emarketing,Fundraising,New Media — Luke Vander Linden at 4:00 pm on Monday, September 13, 2010

One of our favorite clients sent us a link this morning to a recent opinion piece on the AFP’s website about what should go on an organization’s online donation form. Should it simply be a place to transact a contribution? Or should it be another opportunity to make “impact” as the author prefers? I’d lean to the former, with maybe only a couple of exceptions. So, I disagree with the main points of this article. (Read on …)

A celeb jumps in to the social networking/online fundraising game

Filed under: emarketing,Fundraising,Generational,New Media — Luke Vander Linden at 11:10 am on Tuesday, September 7, 2010

Edward Norton, right, with Martin Sunte, ran the 2009 New York City Marathon to aid a Kenyan wilderness reserve.

It’s certainly not the only service of its type, but the relatively new Crowdwise.com — founded in part by actor Ed Norton — was profiled in Sunday’s New York Times.   He and his partners do seem to have at least a basic grasp on individual fundraising:

He knows that a majority of people who now donate to charity don’t do so online; they write checks. But he and his partners contend that Crowdrise, with its mix of edginess, silliness and good-humored competition, can change that habit, especially for young people.

But the important thing is that the focus here — with its ability for donors to have personal pages — is on the viral potential of philanthropy.  The article is a quick and interesting read.