Presented by Luke Vander Linden, Vice President, Integrated Marketing Services

Date: January 14, 2010

Topics covered:

• Individual giving – the creative process, list marketing for acquisition, renewal and special appeal strategies.
• The economics of building individual public support, such as short- and long-term value analyses, projecting, ROI and budgeting.
• Single Voice™ integrated marketing – coordinated mail, phone, email, online and social media – to unlock fundraising potential in active donors and prospects.

Questions about CBA’s National Public Library Direct Marketing Consortium? Contact either:

Carrie Bloom – (914) 468-8931 or email or Luke Vander Linden – (914) 468-8942 or email.

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